Skip to Content

What You Need to Know About Kiddle – The Kid Friendly Search Engine

Kiddle – the kid friendly search engine made it’s way around the Facebook mommy groups this past week. I love the idea of a kid-friendly search engine. Lord knows that the Google has all kinds of trash from the internet wasteland just waiting for our kids to find. I started looking into this and learned a few things about the website that you may want to know.

Kiddle Kid Search Engine

kiddle kids search engine

A few things to note about Kiddle, this new search engine for kids

Not Owned By Google

kiddle not google

One of the main posts about this over on Scary Mommy stated that Kiddle was a search engine launched by Google.  While the colors maybe Googley Unfortunately, this is wrong. Kiddle USES a custom Google search, but no – sorry folks this isn’t a new product from Google (though GOOGLE should so get on this! YouTube Kids is huge – What about a Google Kids?) The domain was registered at GoDaddy.

Visual Search Engine

kiddle visual search

To make this website kid-friendly, Kiddle has made it’s search visual. Each search brings back images from the search results. This makes “Kiddling” easy for kids to identify what they want to click on after they search.

How Kiddle’s Search Works

Here is a little bit about the results returned when searchng:
  • Safe sites and pages written specifically for kids. Handpicked and checked by Kiddle editors.
    Typically, results 1-3.
  • Safe, trusted sites that are not written specifically for kids, but have content written in a simple way, easy for kids to understand. Handpicked and checked by Kiddle editors.
    Typically, results 4-7.
  • Safe, famous sites that are written for adults, providing expert content, but are harder for kids to understand. Filtered by Google safe search.
    Typically, results 8 onwards.

The search results are either handpicked by their editors or filtered by Google safe search to deliver kid-oriented search results without explicit content.

Google Ads

Don’t be fooled – while this is a great resource, this search engine is still a business! You can expect to see Google ads in the right side bar. Gotta love flat belly ads being advertised to kids.

If Your Kid Searches Something Questionable

kiddle bad word search

I searched “chicken breast” – BREAST is something a 7th grade boy would search for – and this is what they would get back. “Oops, looks like your query contained some bad words. Please try again!”

Not Fool Proof

kiddle search not perfect

Of course, in an ideal world I could let me kids search to their hearts content without worry – but not in the world we live in today. Nothing is full-proof.  I’ve read comments where some parents have found results quickly.

I did have a jolly fun typing all kinds of graphic things that I am sure I will now get lewd ads for all.

LGBTQ Off Limits

lgbt search terms

If you try searching for a term that is LGBTQ related, you will be prompted with a graphic stating: “You have entered an LGBTQ related search query. Please realize that while Kiddle has nothing against the LGBTQ community, it’s hard to guarantee the safety of all the search results for such queries. We recommend that you talk to your parent or guardian about such topics.”

I had read in some comments so people upset that some LGBTQ search terms were excluded, not sure if this graphic was put up after the uproar or before. 

Find Bad Words or a Inappropriate Site? Report It

Since catching everything is near impossible, at the bottom footer of Kiddle’s site – you can request keyword blocking and site blocking.

What You Need to Know About KIDDLE

Overall Thoughts

Overall, we need more kid friendly websites and less toxic on the internet and this is an honest (but not perfect) effort.  Will I be directing my kids here to search for things? Maybe the younger ones when they get to that point. I can already see my older kids rolling their eyes at this.