Ty Klisel, a contributor at Forbes.com wrote Does Anyone Really Take Mommy Bloggers Seriously?. In it he writes on what can be learned from the mommy blogging phenomenon.
My career now is in blogging, but up until this past October, I worked for 11 years as a marketer. Being a part of the mommy blogging phenomenon is one thing, but knowing how mommy bloggers work is another. While I don’t necessarily blog all about my children here, but I do on Babble and Them Kids. Through the various blogs, I have been able to generate an income allowing this to become a career. Crazy, right? I still shake my head in disbelief everyday.
Why Are Mommy Bloggers Successful Marketers?
Moms are naturally 2 things: Connectors and Purchasers. When you take those 2 key attributes and put them together, you have what marketers lust for. Something moms do have going for them is trust. Moms trust others moms opinions. I can’t tell you how many times I have looked up simple advice and taken it from a complete stranger, aka mommy blogger.
Being a Marketer in the Mom Blog Community
I credit much of my online marketing successes in Corporate America, to being a part of the mom blogger community. There is so much value in being able to take what mom bloggers do and apply it to a business that can create tremendous success.
Check out Ty’s article, it has several good points about what can be learned from mommy bloggers.