The Apple iPad may have reinvented the tablet, but with a price tag starting at $499 and eReaders dropping in price, it’s no wonder why the eReader is taking gaining in the eReaders vs. Tablets market share?
Amazon.com’s Kindle and Barnes and Nobles Nook are more popular than the iPad with consumers according to a new report from the Pew Internet and American Life Project.
Last winter, tablets had a slight market lead. According to Pew, as of that time, 7% of U.S. adults owned a tablet computer (such as the iPad or Motorola Mobility’s Xoom), while only 6% owned an e-reader device.
But that picture soon changed drastically. By May, 12% of U.S. adults owned an e-reader, while tablet ownership expanded only to 8%. (Note: the margin of error on this survey is 2%, but that would not challenge the market lead of e-readers.)
This is not an either-or technology choice. Pew noted that 3% of adults own both devices. Specifically, 9% own an e-reader but not a tablet, and 5% own a tablet but not an e-reader. Source: cnn.com
Working in the publishing industry, we’ve always heard that there is a magic number for eReaders to gain in popularity. (more…)