Stats: 8 Facts About Tablets Purchased in 2011

stats on tablets

In a holiday tablet poll study by Maritz Research,new clues as to what and why people are purchasing tablets.

8 Facts About Tablets Purchased in 2011

  1. Tablet purchases continue to grow; top use is on-the-go computing
  2. 6.2 percent of consumers purchased a tablet during the past 3 month while 6.8 percent of consumers intend to purchase a tablet over the next 3 months, resulting in a 10 percent projected increase in sales.
  3. There are four key tablet customer segments: Single-Minded Buyers, Tablet-Committed Buyers, Newcomers, and Low-End Buyers.
  4. The Apple iPad is the brand leader, with 50 percent of tablets purchased over the past 3 months.
  5. The Amazon Kindle Fire lead in regards to low-end buyers with 45 percent.
  6. 86 percent of tablet purchases are seen as incremental rather than a replacement for an existing device, such as a desktop or laptop.
  7. For nearly half of consumers, the tablet is used for both personal and work purposes
  8. Tablet purchasing is strong and momentum continues to build.

Read the full stats here.

Are Tablets Here To Stay?

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