Proctor & Gamble – SMART Marketing Towards Moms


A while ago I registered for Vocalpoint. It must of been one of those late night, insomniatic things where I don’t really remember the why, but I did.

Vocalpoint is a community for women focusing on the topics:  health & beauty, food & recipes, around the house, my family & me. So far, I’ve received coupons in the mail for free cereal, as well as a trial box – as well as relevant e-newsletters. The site is well constructed and appealing no matter where you are in mommyhood. There are specific questions to not assume you are married or in a relationship.  Vocalpoint offers programs such as Try and Tell where you can try products and let P&G know your thoughts about a product after trying them for free.

For customer data, I think Vocalpoint has hit a homerun.  I am not put off by their marketing efforts towards me. The content is relevant, well written and thought provoking. This is permission marketing towards a digital mom at it’s best. Great job Proctor & Gamble! Please feel free to continue sending free coupons for cerea or any other products you’d like my growing family to try. Expenses aren’t decreasing any in our household!

For more information about the Vocalpoint website or to join visit:

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