Newtoy Bought by Zynga

Recently, I mentioned that NewToy would be creating Words with Friends for the Android.   I have heard rumors of recent, about Words of Friends expanding to Facebook as well.  And then, wham. News of Newtoy being purchased by Zynga is released and the world starts to make sense. Zynga is all about the Facebook.


Who is Zynga?

Farmville, Mafia Wars, those ring a bell?  Those are Zynga products.  Zynga is a gaming company, their official answer to that question:

Zynga Inc. is the world’s largest social game developer with more than 215 million monthly active users playing their games which include FarmVille, FrontierVille, Mafia Wars, Zynga Poker, Café World, Treasure Isle, YoVille, FishVille and PetVille. Zynga Inc. games are available on a number of global platforms including Facebook, MySpace, Yahoo, the iPad and iPhone.

Newtoy is now Zynga with Friends

“The Games With Friends franchise is the best social game experience available on mobile today and we are excited to welcome the Newtoy team to the Zynga family,” said Mark Pincus, founder and CEO of Zynga. “The Zynga With Friends Studio will continue to invent great mobile social game experiences for Zynga users everywhere.”

Newtoy CEO and co-founder Paul Bettner immediately assumes the role of VP and GM of The Zynga With Friends Studio, reporting to David Ko, senior vice president of mobile at Zynga. Bettner will lead the team to develop new mobile social games for the Zynga network that leverage the company’s rich experience and creative game development environment.

“We’re reinventing the way people are social on their mobile devices,” said Paul Bettner, VP and GM of The Zynga With Friends Studio. “The Zynga With Friends Studio will build on the Newtoy legacy of creating approachable, highly social games that are accessible to anyone from anywhere.”

This acquisition continues to extend Zynga’s global footprint, creating more opportunities for Zynga to connect the world through games. Today’s announcement follows on the heels of the recent release of Zynga’s Mafia Wars and FishVille games onto the Yahoo! platform. Zynga’s most popular game, FarmVille, recently launched on both the iPhone and the iPad and Zynga Poker will be the first Zynga game launched on Android. The company also recently announced its next game, CityVille, which is available now on Facebook in French, Italian, German, Spanish and English.

What Does This Mean for Newtoy?

Lots of money, I’m sure. 🙂  And hopefully more expansion of Words with Friends.  While I don’t play all the time (yes, if you have friended me, there is a strong possibility that I am stalling on our game) – but I do love this thing.

If you want to play, you can hit me up on Words with Friends – i’m —>  digitalmom

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