iPad Users Love to Read
Early statistics on iPads and magazines show that iPad users spend nearly as much time reading as print audiences.
Reading Magazines on the iPad
iPad users spend at least 80 minutes with each digital issue, according to publishing platform Zinio, which produces Harpers Bazaar and Car and Driver.
Readers spend about half that time reading magazines on computers, says Zinio. Print audiences, meanwhile, typically read magazines for about 70 minutes a day, according to MRI data.
Read the full story at Media Week
How often do you read on your iPad? Do you use the iBook app and app store to download books or the Amazon Kindle app and purchase through Amaazon?
Update: New study shows that iPad Readers are skimmers and don’t retain information
According to a new study from Miratech:
- 20% of users have better retention when they read something on paper versus on an iPad
- There’s no difference in the amount of time it takes a person to read an article on an iPad versus in a newspaper
- On average, eyes linger longer on paper, implying more focused reading (40 ms longer on print)
- People’s “gaze patterns” when they first look at a page are identical on an iPad versus a print newspaper.