Remember the flip cam? So cute, so tiny, such great quality! Well, as of today, it’s no more.
Pure Digital Technologies, makers of the flip cam launched in 2009. The start-up sold two million of the pocket-size, easy-to-use cameras in the first 2 years. In 2009, the founders cashed out and sold to Cisco Systems, the computer networking giant, for $590 million.
On Tuesday, Cisco announced it was shutting down its Flip video camera division.
The flip cam is the top selling camcorder on Amazon. While production will stop, Cisco sais it was working out a transition plan that would determine the fates of repair and support services, as well as FlipShare, Flips video-sharing service.
I personally use a flip cam for videoing interviews, backstage footage and conversations with our artists while on tour. Several of my mommy friends, love the ease of use, low cost and portability of their flip cams. But with all things technology, I guess it was bound to fade – whether by popularity or at the hands of it’s maker.
With iPhones, Androids and the array of smart phones on the market with video capabilities, was this a smart move for Cisco? Or are they missing a demographic or niche?