Amazon Echo Look is the newest Echo in Amazon’s line of Echo devices and is our gadget of the week.
If you are into fashion, selfies or just want a digital full-length mirror, meet the Amazon Echo Look. It has all the features of a traditional Amazon Echo with the added benefit of a camera.
Amazon Echo Look Review
Let’s give the Amazon Echo Look review and deep dive to see what this gadget is, how to use it and who will be using it.
We are huge fans of the Amazon Echo. Here are our favorite Amazon Echo uses. Let’s give the newest Amazon device a review to see what it is all about and how it compares to the Echo and Dot.
See Yourself From Every Angle
Using just your voice, you can easily take full-length photos, short videos with the Echo Look’s hands-free camera.
You can take full-length photos or short videos so you can see a 360-degree view of your outfit. Using the app, you can create a personal lookbook, browse your outfits, and use computer vision-based background blur to make your outfits pop.
Echo Look Camera
The Amazon Echo Look can be hung on a wall, or can sit on your shelf.
Style Check
One of the features Amazon Echo Look features that I am hearing a lot about is the Style Check. While this gadget hasn’t launched to the public, just yet – the full deets of what Style Check will do are unknown. The idea is that it’s a new service that combines machine learning algorithms with advice from fashion specialists.
From Amazon:
Echo Look helps you discover new brands and styles inspired by your lookbook.
Style Check keeps your look on point using advanced machine learning algorithms and advice from fashion specialists. Submit two photos for a second opinion on which outfit looks best on you based on fit, color, styling, and current trends. Over time, these decisions get smarter through your feedback and input from our team of experienced fashion specialists.
With rumors of Amazon wanting to get more involved in the clothing industry, this device that merges technology and fashion is a sure fit.
In addition to the camera, Style Check – the Echo Look features all of your favorite Echo features:
Who Will Buy the Echo Look?
Amazon has a specific audience for the Echo Look. Here is who will be purchasing this camera device.
Fashion Bloggers and Influencers
The first thing that came to mind when seeing the Amazon Echo Look is #OOTD (outfit of the day.) For anyone who follows anyone in fashion on Instagram, you most likely are familiar with the daily selfies featuring outfits from beauty and fashion influencers. I can see the Echo Look being a great tool for fashion bloggers and influencers.
Teenagers, Selfie Lovers and the Fashion Conscience
My daughter has already asked if I heard about this. I can see teens, selfie lovers and fashion conscience loving this device. It would be super fun to do daily photos of babies with this device as well.
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While the focus maybe on fashion, I can see others grasping onto the Echo Look as well. I am surprised Amazon hasn’t used this as a security camera. With the numerous DIY security systems on the market – I can see the Echo Look being open to a larger audience if Amazon had gone this way.
Read about the Amazon Echo Dot.