Do corporations REALLY understand the power of moms and the internet?
Check out these stats:
- Of the 36.2 million women actively participating in the blogosphere weekly as either publishers or readers, 46% — or just over 16.5 million — have children at home.
- 67% of moms online look for help making a purchasing decision.
- Overall, full-time working moms use technology at the highest rates.
- The cell phone is the technology used most often by moms to communicate with their kids, and 80% say it is the direct line to their child and babysitter.
What happens when you gang several of us mommy bloggers together?
Motrin Moms. Have you heard of them?
Check out the Twitter convo (which is still going on, 7 months later) on this “Motrin Moms” commercial.
Corporate America, pay attention.
Moms are in full force. We have purchasing power and we’re raising the next generation of your consumers. Beware and be aware.