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Bobs shoes commercial has arrived. Oprah was on. Then came this commercial. It’s Skecher’s copy cat of Toms Shoes. So Bobs Shoes is now airing commericals! And how nice, they call out Toms specifically in the commercial? Wow, is all I have to say.
I’ve said it before and I’ll say it again. I love cause marketing and I love the one-for-one message – but copying a company, Toms Shoes in this instance and ripping off everything they are doing so similar, down to the name – you would think this is all to cause confusion with the brands. Sketchers, it would be great if you stepped up and did this one-for-one model with all of your shoes. Yes, benefit great companies like Soul 4 Souls – but please don’t do it in the expense of trying to confuse your brand with Toms.