HomeTechnology & WebBesties 2009: Best Book #best09 December 4, 2009 Okay, fine. I’ll say it. Yes, I work for a large publisher. But no, I am not an avid reader. I blame my A.D.D. and addiction to technology. I know as soon as I sucker up and purchase an ebook reader this will change my perspective. The one author that I do admire and make a point to read is Seth Godin. His no non-sense, keepin’ it real but simple approach appeals to me. I read his blog daily, and spout “Godinisms” regularly. In fact, I have his action figure sitting next to me at all times at work. (And yes, I have pulled him out before when preaching permission based marketing. I have no shame in this.) Seth’s latest book, Tribes came out in October of last year – but seeing that I’ve told and given this book away on multiple occasions this year – it’s my book of the year. Tribes inspires you to rise up and grab a hold of your tribe. In my world, I have multiple tribes. At work, we have an internal tribe, a membership tribe, a tribe of avid fans for 2 separate brands. In my personal life, I have a tribe of bargain hunters and a tribe of children. All in which I have some level of influence. How do you grab ahold of your tribe and lead it? Smart innovators find or assemble a movement of similarly minded individuals and get the tribe excited by a new product, service or message, often via the Internet (consider, for example, the popularity of the Obama campaign, Facebook or Twitter). Tribes, Godin says, can be within or outside a corporation, and almost everyone can be a leader; most are kept from realizing their potential by fear of criticism and fear of being wrong. This book is short (160 pages), but large on influence and thought. Download the Tribes Case Study e-book Download the Tribes Q&A e-book Looking for tribe building techniques? Check out this list. httpv://www.youtube.com/watch?v=Q6vpBDFoMqc Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website * Copy This Password * * Type Or Paste Password Here * Comment Current ye@r * Leave this field empty Notify me of follow-up comments by email. Notify me of new posts by email.