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Oh Amazon. I am a member of Amazon Prime. I am a member of Amazon Mom. I use to spend HUNDRED of dollars with you a month, but as of recent — I just don’t think you like me, or us, the consumer.
I have had some ISSUES with you as of late.
Amazon MOM: When introduced, I saved 30% on my diapers and wipes and now it’s 20% AND the shipping is slow.
Sales Tax: I’m in Texas, so as of July I am now paying 8.25% more for all of my purchases from you.
While I LOVE Amazon Prime, well loved it – the movies are slow to update and honestly the majority of what you are offering, I already get on Netflix.
NOW this is what really gets me…..
Amazon has a new program that obviously is posed to stop people from buying small priced items and get free shipping with Amazon Prime. So remember when you use to be able to buy a box of popcorn and because you pay $79 a year it shipped free? Well nope, not anymore.
Amazon has placed a ton of small priced items on a new program called Amazon Add On Item program. This program basically means if you want to buy a small priced item, say your box of popcorn from Amazon – you will need to spend $25 of more total on your purchase in order to buy the product! So basically, if you want to buy that box of popcorn from Amazon, you will need to buy $25 worth of them!
The new Add-on program allows Amazon to offer thousands of low-priced items that would be cost-prohibitive to ship on their own. We’ve kicked off the Add-on program with thousands of new Add-on Items, and we’re adding more each day. Add-on Items ship with orders that include $25 or more of items shipped by Amazon, and you can get them delivered to your doorstep with free shipping.
and what does Amazon say about us who have purchased an Amazon Prime Membership?
When you add an Add-on Item to an Amazon Prime order of more than $25, your Add-on Item will also receive Prime shipping benefits, including FREE Two-Day Shipping. For example, if you ordered five $5 pacifiers, each of which was an Add-on Item, your order would receive FREE Two-Day Shipping.
As a Prime member you can continue to choose from the over 14 million (and growing) Prime-eligible items sold on Amazon.com, plus access Prime Instant Videos and the Kindle Owners’ Lending Library. Not yet a member of Amazon Prime? Learn more about the benefits of Prime membership.
I spent many years in marketing and management. I KNOW the game and the marketing spin. You are looking at numbers and what is killing you is shipping. You look into shipping and come to find out that a large number of shipments are under $25 and are costing you more than it’s worth. You need a plan. A plan that won’t piss off the 3 – 5 MILLION Amazon Prime members that you have (source: Quora) that you told HEY YOU GET FREE SHIPPING and you don’t have to spend $25 — IF you pay us $79 a year.
So yes, at let’s go with the low number of 3 MILLION Amazon Prime Members. This is quite simple to do the math: $237 MILLION a year. I am sure the UPS bill is quite large. And I know the marketing game. Amazon is going to be playing up all of their other Amazon Prime Member benefits – you know like the movies (that don’t update that often). With their new Apple iPad app to play movies, and the free book you can borrow from the Kindle program – they are hoping this little Amazon add on item program will go to the way side.
Because REALLY, who needs to ship a box of pop corn? Well I did. I bought my groceries from you. My diapers and wipes from you. My baby food from you. My coffee and toilet paper and paper towels and laundry detergent all from you Amazon. And you know what, a lot of those items may seem minimal, but when things like sales tax, higher prices and what not start to add up – I’ll just go to the grocery story… OR find another online retailer.
For a mom of 4, Amazon is something I preached as a God send. I am not boycotting Amazon. I am not here to shun their business, because they still have a few good things going for them. I just know that this mom isn’t happy about the changes and in return won’t always utter the words AMAZON when something needs to be purchased.
What Do You Think About the Changes at Amazon?