Target is brilliant. There rebranding the last several years has been top notch. Big designers have turned their coolness factor up several notches. One thing that I am totally loving that Target is doing, is their gift cards. They have taken the typical standard blah blah blah gift card, and gave it pizazz!

Who wouldn’t want this? Check out their "thumb war" gift card, that I bought just so the kids could play with. Now they fight over it.

Target doesn’t charge extra for these, and in stores the funner gift cards can be found next to the card aisle. Also just noticed Target started carrying several of their fun gift cards online, the thumb war is still my favorite!

Excellent marketing Target! You have me buying gift cards now more than ever before!