Fundraising Via Social Media

Tweets, blogs and Facebook are to be applauded for the success of the Red Cross’ successful fundraising campaign for Haiti. The most recent number I could find is that the Red Cross has raised over $22,000,000 by having donors donate $10 by texting HAITI to 90999. The simplicity of spreading the word and of actually donating is triggering thousands to react and give.

Here is a list of other non-profits jumping in on the mobile giving campaign for Haiti:

• American Red Cross: Text the word “Haiti” to 90999 to donate $10
• Yéle Foundation (founded by Wyclef Jean): Text the word “Yele” to 501501 to donate $5; Text the word “Yele10” or “YeleTen” to 501501 to donate $10.
• Clinton Bush Haiti Fund: Text the word “QUAKE” to 20222 to donate $10.
• Clinton Foundation Haiti Relief Fund: Text the word “Haiti” to 20222 to donate $10.
• Salvation Army: Text the word “Haiti” to 52000 to donate $10.
• UNICEF: Text the word “Hope10” or “UNICEF” to 20222 to donate $10.
• National Religious Broadcasters (NRB): Text the word “Haiti” to 40579 to donate $10.
• Save the Children Federation: Text the word “Save” or “Safe” to 20222 to donate $10.
• World Vision: Text the word “Give” or “World” to 20222 to donate $10.
• International Medical Corps: Text the word “Haiti” to 85944 to donate $10.
• International Rescue Committee: Text the word “Haiti” to 25383 to donate $5.
• Oxfam America: Text the word “Oxfam” to 25383 to donate $10.
• Cooperative for Assistance and Relief Everywhere: Text the word “PP” to 25383 to donate $10.
• Americares: Text the word “Americares” to 25383 to donate $10.
• Habitat for Humanity: Text the word “Habitat” to 25383 to donate $10.
• MTV telethon: Text the word “Give” to 25383 to donate $10.
• American Jewish World Service: Text the word “AJWS” to 25383 to donate $10.

Absolutely BRILLIANT!

Last year I was involved in a fund raiser for Hoops of Hope. The team at the office spent a day utilizing our online profiles tweeting and posting to Facebook to raise money to help build an Africa school. In the 24 hours we were tweeting, over $4,000 was raised. We only had a handful of us tweeting (5 or so), but it worked – and we exceeded our goal of $1,000.

If you are involved with a non-profit and are not harnessing the power of social media – get in the game. It’s not too late, there is money to raise and the best, cheapest way to go viral is by utilizing the power of social media.